History of the Hoover Color Corporation
Hoover Color Corporation was established and incorporated in 1923 in the state of New York. The company's original operations were located in Long Island City, New York, but were relocated, first to Irvington, New Jersey and more recently to Hiwassee, Virginia.
Located in the heart of the Blue Ridge Mountains of Virginia, Hoover Color Corporation is adjacent to two major interstate highways, I-77 and I-81. This highway system makes Hoover Color Corporation's location within a one-day drive of the majority of the U.S. population. Hoover Color Corporation also has easy access to the ports of Norfolk and Richmond, Virginia, and Charleston, South Carolina.
The Company owns 3,000 acres of land in and around Hiwassee, where it maintains its mine sites, production facilities, laboratories and corporate offices. The original plant was built on this site in the early 1920's, with the last major renovation and expansion completed in 2006.
Hoover Color Corporation markets its natural and blended iron oxide pigments as well as their resale products through a network of regional distributors and agents. These distributors represent Hoover Color Corporation, along with other manufacturers, in order to offer their regional customers a wide variety of raw materials supplied from a local distribution point. Many of our distributors carry lines of raw materials focused toward the paint, coatings and plastics markets. For example, a distributor might offer Hoover Color Corporation's iron oxide pigments along with brighter fluorescent pigments, fillers, and surface acting chemicals, all supplied from a local warehouse for quick “just-in-time” deliveries. Currently, Hoover Color Corporation is represented in North America by thirteen distributors, with offices in thirty-two cities. Outside of North America, Hoover Color Corporation is represented by ten additional distributors.
Traditionally, Hoover Color Corporation has focused their marketing efforts on the paint and coatings industry, which requires the highest quality control for their pigments. In this industry, Hoover Color Corporation has a dominant position in supplying the pigments required for furniture stains and the earth tone colors required by art supply and colorant companies. Recently, the building products market, along with the plastics industry, has grown in importance to Hoover Color Corporation's sales. In today's marketplace, the demand for iron oxide pigments for coloring cement products has grown out grown that of the paint and coatings industry. The market for coloring cement-based products is also the largest market for iron oxide pigments worldwide. In 1994, Hoover Color Corporation introduced a new line of pigments produced especially for coloring cement products. Hoover Color Corporation is a privately held corporation, controlled by the Hoover Family. Hoover Color Corporation has prospered and grown. Its long term future prospects look promising, as more companies throughout the world recognize Hoover Color Corporation's pigment expertise. Hoover Color Corporation is in the process of upgrading current capacities through a systematic process of analysis and redesign. In addition, long term expansion plans are underway. Overall, Hoover Color Corporation is positioned to continue its history of successful growth and prosperity.